Adwords Course-Get The Help You Need
Making money online revolves around getting traffic to your site. Obviously, there are many other things you need to be able to do, but without traffic nothing else will work. You can't test various versions of your sales page, for example, without enough traffic. One of the most popular methods to drive a lot of targeted traffic and to get it quickly, is using Adwords, and the best way to make sure you get the most out of it is to find a good adwords course.
For any of you who may not be familiar with what adwords is, it is a pay per click (PPC) model that allows advertisers to place ads on the pages of search results. These ads are keyword optimized and when someone clicks on the ad they will be taken to the website of the person who placed the ad.
As the name implies, the advertiser will only pay when someone clicks on their ad. This can be a great way to generate a lot of traffic to your website and since the people who see your ads are the people who are searching for the specific keyword you used when you placed the ad, you know that the visitors you get are really interested in your product or service. Or, put another way, the traffic is very targeted.
If all this sounds too good to be true, it's because it is... in a way. You see adwords can work quite well but with so many advertisers all vying for the top spot for a certain keyword, it is also very competitive. Without the aid of a quality adwords course you can lose a lot of money very quickly.
One of the criteria that Google uses to determine whose ad gets placed the highest for the same keywords, is a bidding process. It really starts to get complicated though when you realize that the highest bidder may not necessarily win the top spot.
I know it sounds confusing, and it is, but Google likes to reward what they consider quality. That is why they will assign a quality score to all the ads. The ad for a certain keyword that has the highest quality score will show up the highest in the search results which means they will likely get more clicks. They will get this top spot even if they weren't the highest bid for that keyword.
Another thing you need to understand is that if your ad doesn't get a lot of clicks Google will assume it isn't very relevant to your website and will give you a lower score. A lower score will mean your ad won't rank as high for your chosen keyword... which means it won't get as many clicks. See why this can be very difficult and complicated?
PPC can be a great way to get a lot of targeted traffic to your site. Once you get your campaigns dialed in you can get this traffic quickly. To dial in your campaigns as quickly as possible you really should consider buying a quality adwords course. Don't make the process more expensive or difficult than it really needs to be.
Resale catalog - Click here
Saturday, July 21, 2012
A Successful Website Needs Link Popularity
One way to gain popularity for your website is to build links that point back to your site. When the search engines see that you have a lot of other websites linking to your site they will know that your website is popular and will reward you with a higher search engine ranking.
Some website owners have misused the link building process by creating link farms for the sole purpose of building backlinks to their websites and the search engines have become aware of this and will restrict those websites to misuse the process. For those website owners who use the link building process correctly they can achieve very positive results.
You can give your website a very important internet presence when you use link building effectively. Here are some effective methods for building backlinks to your website.
1. Link exchanges. With a link exchange you contact other website owners and offer to swap links. You place a link to their website on your site and they return the favor and place a link to your website on their site. If you don't want an 'obvious' link swap you can try a three way link with another website owner so that no two websites are directly swapping.
2. Article Marketing. Write articles and submit them to article directories. Most article directories will allow you a resource box where you can include a link to your website. Good quality articles will get many readers and if you use your resource box wisely you can entice those readers to visit your website.
3. Article syndication. If the articles you submit to article directories are of high quality there is a good chance that they will be syndicated. This means that other website owners will publish your articles on their websites. The terms of website owners’ using your article is that they include the resource box that includes the link to your website. The more your articles are syndicated the more backlinks your article will give you.
4. Blog commenting. Find other blogs within your niche and leave comments and include a link to your website. Never spam blogs with your comments or they will most likely just get deleted. Instead, always leave good quality comments on blogs.
5. Forum marketing. Join some forums within your niche and include a link in your forum signature. You should always check the forum rules before doing so as some forums don't allow signature links. Be an active participant in the forum as the more posts that you make the more links you are building with your signature link. Leave information and helpful forum posts and other forum members are more likely to click on your link and visit your website.
When you get visitors to your website make sure that you keep those visitors. Have an interesting site that gives visitors what they are looking for. A good, information and exciting website will keep visitors coming back.
One way to gain popularity for your website is to build links that point back to your site. When the search engines see that you have a lot of other websites linking to your site they will know that your website is popular and will reward you with a higher search engine ranking.
Some website owners have misused the link building process by creating link farms for the sole purpose of building backlinks to their websites and the search engines have become aware of this and will restrict those websites to misuse the process. For those website owners who use the link building process correctly they can achieve very positive results.
You can give your website a very important internet presence when you use link building effectively. Here are some effective methods for building backlinks to your website.
1. Link exchanges. With a link exchange you contact other website owners and offer to swap links. You place a link to their website on your site and they return the favor and place a link to your website on their site. If you don't want an 'obvious' link swap you can try a three way link with another website owner so that no two websites are directly swapping.
2. Article Marketing. Write articles and submit them to article directories. Most article directories will allow you a resource box where you can include a link to your website. Good quality articles will get many readers and if you use your resource box wisely you can entice those readers to visit your website.
3. Article syndication. If the articles you submit to article directories are of high quality there is a good chance that they will be syndicated. This means that other website owners will publish your articles on their websites. The terms of website owners’ using your article is that they include the resource box that includes the link to your website. The more your articles are syndicated the more backlinks your article will give you.
4. Blog commenting. Find other blogs within your niche and leave comments and include a link to your website. Never spam blogs with your comments or they will most likely just get deleted. Instead, always leave good quality comments on blogs.
5. Forum marketing. Join some forums within your niche and include a link in your forum signature. You should always check the forum rules before doing so as some forums don't allow signature links. Be an active participant in the forum as the more posts that you make the more links you are building with your signature link. Leave information and helpful forum posts and other forum members are more likely to click on your link and visit your website.
When you get visitors to your website make sure that you keep those visitors. Have an interesting site that gives visitors what they are looking for. A good, information and exciting website will keep visitors coming back.
A Marketing Strategy Will Get Them Caught In Your Web
Your goal as a business is the same as everyone else, whether big or small, to get new customers and keep the ones you already caught. You need to have a marketing strategy that will use the web to catch them and keep them. It can seem hard to get it put together but the great thing is once you have the right marketing design and strategy in place it will keep working for you and be easier to follow every time you implement it.
Research is going to be the key to developing a good marketing strategy. Finding out as much as you can about your clients, their tendencies on the web, where they look for information about your particular service is important. It is also important to know as much about their demographics as possible to custom tailor a marketing strategy to suit their needs and interests and capture their attention. Once you find out these things as well as every other bit of information that is pertinent to your industry find what ways are being used to attract them. What are your competitors doing? Is it working? How can it be improved. Also look at where they are doing their advertising and find ways to do it better in those locations, or if it would even be a good place to advertise in the first place.
There is no need to reinvent the wheel. A lot of the work has been done by others in your field to develop a marketing strategy trying to take advantage of the web. Build on their strengths, strengthen their weaknesses, and avoid the failures.
It is rare to find but there will be those around you who say that you are wasting your time, that you don't have what it takes to market effectively on the web or that your strategy won't be effective. Don't listen to those voices, especially of you are one of those, doubting that you have what it takes to make it. The knowledge is out there for you to take advantage of that will show you how to get it done right.
There are plenty of people to outsource parts of your marketing campaign to, whether it is doing graphics work for you or doing research on your potential customers. There are those that can make your website optimized for search engines so that you are easier to find. There are so many resources available to you that can help make you a success that are actually affordable. Seek them out and find out how they can help you. There are those who can make websites for you at a very affordable rate and can help you get your web presence up and running.
The web is a great place to business and developing a marketing strategy that will bring you customers is easy and affordable. It will take some research and learning and a little bit of time but once you finally get the right marketing strategy in place the web will have your customers caught in no time.
Sunday, August 7, 2011
Triple Your Banner Click-Through Rates
Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today.
But did you know there is a simple and effective way to get people to click on your banners?
The click-through-rates of text links is roughly 4 times that of banner ads. Text links tend to give a prospective customer more useful information about the link and less hype. And with a text link you avoid the headaches that you get when staring at flashing banners.
Of course the main problem with text links is that most banner exchange programs and sites that sell advertising use banners. So to advertise on most sites you have to have a standard 468 x 60 pixel banner to use in your ad campaigns.
This poses a dilemma for advertisers but there is a simple solution: Make your banners look like text links!
The process of creating banners of this type is a very simple one, but there are several steps involved:
1. Create a regular text link in HTML. You can use any background color that you wish, but do keep in mind that a white back-ground will blend in with most web sites and your banner will appear more like a regular text link.
Now preview the link in your HTML editor or your web browser.
2. When the link looks exactly the way you want it to look, simply press the "Print Screen" button on your keyboard. This copies the contents of the screen (including your text link) to the Windows clipboard.
3. Open up the Windows "Paint" program. You'll find it under "Accessories" on the "Start menu".
4. Click "Edit" and then click "Paste".
5. You'll now see the screen shot that you made with the "Print Screen" key. Save this as a JPEG image:
On the "File" menu, click "Save As". Type a name for the new image in the "File Name" box. In the "Save As Type" drop-down box, select JPEG. Now click "Save". You now a JPEG image of the screen shot that you took with the te xt link in it.
6. Open the image in your favorite photo editor (I use MGI PhotoSuite). Carefully crop the image around the text link until it measures exactly 468 x 60 pixels. If you need other banner sizes (buttons or skyscrapers for instance), simply crop your image to the size needed.
You now have a banner ad that looks like a text link! Use this for your ads and banner exchange campaigns and enjoy a much higher click-through-rate than you would receive with traditional banners!
But did you know there is a simple and effective way to get people to click on your banners?
The click-through-rates of text links is roughly 4 times that of banner ads. Text links tend to give a prospective customer more useful information about the link and less hype. And with a text link you avoid the headaches that you get when staring at flashing banners.
Of course the main problem with text links is that most banner exchange programs and sites that sell advertising use banners. So to advertise on most sites you have to have a standard 468 x 60 pixel banner to use in your ad campaigns.
This poses a dilemma for advertisers but there is a simple solution: Make your banners look like text links!
The process of creating banners of this type is a very simple one, but there are several steps involved:
1. Create a regular text link in HTML. You can use any background color that you wish, but do keep in mind that a white back-ground will blend in with most web sites and your banner will appear more like a regular text link.
Now preview the link in your HTML editor or your web browser.
2. When the link looks exactly the way you want it to look, simply press the "Print Screen" button on your keyboard. This copies the contents of the screen (including your text link) to the Windows clipboard.
3. Open up the Windows "Paint" program. You'll find it under "Accessories" on the "Start menu".
4. Click "Edit" and then click "Paste".
5. You'll now see the screen shot that you made with the "Print Screen" key. Save this as a JPEG image:
On the "File" menu, click "Save As". Type a name for the new image in the "File Name" box. In the "Save As Type" drop-down box, select JPEG. Now click "Save". You now a JPEG image of the screen shot that you took with the te xt link in it.
6. Open the image in your favorite photo editor (I use MGI PhotoSuite). Carefully crop the image around the text link until it measures exactly 468 x 60 pixels. If you need other banner sizes (buttons or skyscrapers for instance), simply crop your image to the size needed.
You now have a banner ad that looks like a text link! Use this for your ads and banner exchange campaigns and enjoy a much higher click-through-rate than you would receive with traditional banners!
How do I add my site to Google's search results?
Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google. Google is a fully automated search engine that uses software known as "spiders" to crawl the web on a regular basis and find sites to add to our index. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when our spiders crawl the web.
To determine whether your site is currently included in Google's index, just perform a search for your site's URL. For example, a search for [ site:www.google.com ] returns the following results: http://www.google.com/search?hl=en&q=site%3Awww.google.com+
Although Google crawls billions of pages, it's inevitable that some sites will be missed. When our spiders miss a site, it's frequently for one of the following reasons:
Consider creating and submitting a detailed Sitemap of your pages. Sitemaps are an easy way for you to submit all your URLs to the Google index and get detailed reports about the visibility of your pages on Google. With Sitemaps, you can automatically keep us informed of all of your current pages and any updates you make to those pages. Please note that submitting a Sitemap doesn't guarantee that all pages of your site will be crawled or included in our search results.
To determine whether your site is currently included in Google's index, just perform a search for your site's URL. For example, a search for [ site:www.google.com ] returns the following results: http://www.google.com/search?hl=en&q=site%3Awww.google.com+
Although Google crawls billions of pages, it's inevitable that some sites will be missed. When our spiders miss a site, it's frequently for one of the following reasons:
- The site isn't well connected through multiple links to other sites on the web.
- The site launched after Google's most recent crawl was completed.
- The design of the site makes it difficult for Google to effectively crawl its content.
- The site was temporarily unavailable when we tried to crawl it or we received an error when we tried to crawl it. You can use Google Webmaster Tools to see if we received errors when trying to crawl your site.
Consider creating and submitting a detailed Sitemap of your pages. Sitemaps are an easy way for you to submit all your URLs to the Google index and get detailed reports about the visibility of your pages on Google. With Sitemaps, you can automatically keep us informed of all of your current pages and any updates you make to those pages. Please note that submitting a Sitemap doesn't guarantee that all pages of your site will be crawled or included in our search results.
Sunday, July 31, 2011
5 Ways E - Books Can Increase Web Site Traffic
With software such as Adobe Acrobat and many inexpensive e-book compilers, creating an e-book is simple. All you really need for an e-book is content people are interested in reading. However, once you are finished creating one, what do you do with it? The truth is everyone loves receiving something for nothing. Use your e-book to entice people to come look at your product on your web site. If your e-book is filled with great content then your web site users will create a buzz about your e-book and products on their blogs.
One
One of the best ideas for marketing your e-book is to create free sample chapters to be viewed by any user. This is good especially if you want to sell your e-book. Allowing users to preview a couple of chapters will entice them to read more and if they want to read more than they have to purchase the full version.
Two
Give your e-book away for free. Most people who sale their products own a web site and have a shopping cart for their customers to purchase products. For every customer who spends money on your site, allow them the opportunity to download your e-book free of charge. Your customers feel they have received a special deal and you in turn may have earned yourself a loyal client.
Three
Entice more subscribers with a free download of your e-book. Do you have a monthly newsletter or e-zine? Maybe you want to increase the number of subscribers. Offer a free download of your book on your web site for anyone interested in subscribing to your newsletter or e-zine. Do this for a limited time only, occurring once or twice a year. People will not postpone subscribing to your newsletter if they feel there is a deadline.
Four
Do you teach e-courses? Do you feel your e-book has enough content you could present it in an e-course? Many teachers use their e-books to present the message of their course. After the course is over they offer their students a free download to keep so they can study the content on their own. Using this technique, the e-book is offered for sell on the website and the author gives the e-book away for free to students of the e-course they teach.
Five
Withdraw notable chunks of material from the e-book and transfer each of the chunks into a five-hundred word article. Article Marketing is a great way to increase name visibility. Submit these short articles on websites such as, EzineArticles.com, Goarticles.com, Articlebiz.com, or Articlealley.com. Each of your articles will contain your byline and bio box which will contain information about you and your products.
Conclusion
You can increase your web site traffic, your newsletter or e-zine subscription, and your e-course student population when you use an e-book as your marketing promotional tool. E-books can also increase sales of your product.
Resale Catalog - Click here
One
One of the best ideas for marketing your e-book is to create free sample chapters to be viewed by any user. This is good especially if you want to sell your e-book. Allowing users to preview a couple of chapters will entice them to read more and if they want to read more than they have to purchase the full version.
Two
Give your e-book away for free. Most people who sale their products own a web site and have a shopping cart for their customers to purchase products. For every customer who spends money on your site, allow them the opportunity to download your e-book free of charge. Your customers feel they have received a special deal and you in turn may have earned yourself a loyal client.
Three
Entice more subscribers with a free download of your e-book. Do you have a monthly newsletter or e-zine? Maybe you want to increase the number of subscribers. Offer a free download of your book on your web site for anyone interested in subscribing to your newsletter or e-zine. Do this for a limited time only, occurring once or twice a year. People will not postpone subscribing to your newsletter if they feel there is a deadline.
Four
Do you teach e-courses? Do you feel your e-book has enough content you could present it in an e-course? Many teachers use their e-books to present the message of their course. After the course is over they offer their students a free download to keep so they can study the content on their own. Using this technique, the e-book is offered for sell on the website and the author gives the e-book away for free to students of the e-course they teach.
Five
Withdraw notable chunks of material from the e-book and transfer each of the chunks into a five-hundred word article. Article Marketing is a great way to increase name visibility. Submit these short articles on websites such as, EzineArticles.com, Goarticles.com, Articlebiz.com, or Articlealley.com. Each of your articles will contain your byline and bio box which will contain information about you and your products.
Conclusion
You can increase your web site traffic, your newsletter or e-zine subscription, and your e-course student population when you use an e-book as your marketing promotional tool. E-books can also increase sales of your product.
Resale Catalog - Click here
If I purchase an e book with resale rights, what does it mean actually?
Resale rights or resell rights means the same thing. The difference is in the licensing that tag to it. There are private labels, master resale, and plain resell rights.
Private label resale rights allow its buyer to fully customize the package. The license that comes with the purchase will state something like 'can be given away', 'can be put the buyer name as the author', 'can sell master resale rights', etc. But usually, it does not allow selling private label rights except for 'unlimited' private label right.
Hopefully all these do not sound confusing to you. Just remember that licensing allows you to customize the package to a certain extent. That's all.
Master resale rights means the buyers can put their names together with the original e book author name and the most that they can change is the payment processor Buy Now button or adding their own special bonus for purchasing the e book.
The bonus really helps to differentiate the buyers in the marketplace in case they want to sell the e book later on.
Plain resell rights means the buyers can sell the license to another buyer and the selling stops there. That means they can sell to only one buyer or just one level below. They can't pass the license after that one buyer. But I can assure you, in my 2 years experience buying and reselling e books online, this type of licensing is almost obsolete. People either go for Master Resale Rights or Private Label Rights.
By now you have known that when you buy an e book online with resale rights, there are things that you can and cannot do depending on the licensing.
Resale Catalog-Click here
Private label resale rights allow its buyer to fully customize the package. The license that comes with the purchase will state something like 'can be given away', 'can be put the buyer name as the author', 'can sell master resale rights', etc. But usually, it does not allow selling private label rights except for 'unlimited' private label right.
Hopefully all these do not sound confusing to you. Just remember that licensing allows you to customize the package to a certain extent. That's all.
Master resale rights means the buyers can put their names together with the original e book author name and the most that they can change is the payment processor Buy Now button or adding their own special bonus for purchasing the e book.
The bonus really helps to differentiate the buyers in the marketplace in case they want to sell the e book later on.
Plain resell rights means the buyers can sell the license to another buyer and the selling stops there. That means they can sell to only one buyer or just one level below. They can't pass the license after that one buyer. But I can assure you, in my 2 years experience buying and reselling e books online, this type of licensing is almost obsolete. People either go for Master Resale Rights or Private Label Rights.
By now you have known that when you buy an e book online with resale rights, there are things that you can and cannot do depending on the licensing.
Resale Catalog-Click here
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