With software such as Adobe Acrobat and many inexpensive e-book compilers, creating an e-book is simple. All you really need for an e-book is content people are interested in reading. However, once you are finished creating one, what do you do with it? The truth is everyone loves receiving something for nothing. Use your e-book to entice people to come look at your product on your web site. If your e-book is filled with great content then your web site users will create a buzz about your e-book and products on their blogs.
One
One of the best ideas for marketing your e-book is to create free sample chapters to be viewed by any user. This is good especially if you want to sell your e-book. Allowing users to preview a couple of chapters will entice them to read more and if they want to read more than they have to purchase the full version.
Two
Give your e-book away for free. Most people who sale their products own a web site and have a shopping cart for their customers to purchase products. For every customer who spends money on your site, allow them the opportunity to download your e-book free of charge. Your customers feel they have received a special deal and you in turn may have earned yourself a loyal client.
Three
Entice more subscribers with a free download of your e-book. Do you have a monthly newsletter or e-zine? Maybe you want to increase the number of subscribers. Offer a free download of your book on your web site for anyone interested in subscribing to your newsletter or e-zine. Do this for a limited time only, occurring once or twice a year. People will not postpone subscribing to your newsletter if they feel there is a deadline.
Four
Do you teach e-courses? Do you feel your e-book has enough content you could present it in an e-course? Many teachers use their e-books to present the message of their course. After the course is over they offer their students a free download to keep so they can study the content on their own. Using this technique, the e-book is offered for sell on the website and the author gives the e-book away for free to students of the e-course they teach.
Five
Withdraw notable chunks of material from the e-book and transfer each of the chunks into a five-hundred word article. Article Marketing is a great way to increase name visibility. Submit these short articles on websites such as, EzineArticles.com, Goarticles.com, Articlebiz.com, or Articlealley.com. Each of your articles will contain your byline and bio box which will contain information about you and your products.
Conclusion
You can increase your web site traffic, your newsletter or e-zine subscription, and your e-course student population when you use an e-book as your marketing promotional tool. E-books can also increase sales of your product.
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